Start With a Homeownership Report
CityWorth begins by helping companies understand how homeownership connects to workforce stability.
Company homeownership percentage
How many employees own homes compared to how many rent.
Workforce retention analysis
How housing stability connects to employee tenure.
Homeowner vs. renter comparison
Retention trends between employees who own and employees who rent.
Affordability insights
Where employees may need the most support based on location and affordability.
Contribution program ROI
The potential impact of down payment assistance or homebuying contributions.
Across different industries, CityWorth has consistently found that many companies have a workforce made up of 60% to 70% renters.
That means a large portion of employees are still trying to reach homeownership, creating a major opportunity for employers to support stability.
Launch Your Company Platform
Employees get access to a company-branded homebuying platform designed to help them start and stay engaged. Homebuying is not a one-time enrollment. It is a journey. CityWorth keeps employees engaged over time with strategic messaging and education designed to increase homeownership rates across your organization.
Engagement tools:
Quarterly mail pieces
Educational webinars
Email newsletters
Onsite education sessions
Homebuying reminders and next steps
Employees Start Their Homebuying Journey
Employees receive education, coaching, rewards, and access to an all-in-one homebuying team. CityWorth helps employees understand where they stand, what steps to take next, and how to move closer to buying a home.
Employee tools:
Homebuyer education
Mortgage guidance
Real estate support
Credit support
Homebuying rewards
Insurance connections
Track the Impact Over Time
CityWorth helps companies understand program engagement, homeownership progress, and retention impact. Over time, employers see how employees are engaging with the benefit, how many are moving through the homebuying journey, and how homeownership is improving workforce stability.
Launch, promote, and measure a homeownership benefit that helps employees build roots and stay longer.
CityWorth gives companies a simple way to bring homeownership into the employee benefits stack: backed by data, designed for engagement, and built for long-term impact.