Stop Losing Your Best Peopleto a Housing Market They Can’t Win.
Retention has a hidden ceiling, and it’s not pay, perks, or ping-pong tables. It’s housing.
CityWorth gives your team an all-in-one homeownership benefit that turns restless, rent-strapped employees into long-term, rooted talent. Because employees who own stay 3x longer than those who rent.
The Reason People Leave Isn’t Always What You Think.
Most companies chase turnover with new managers, new perks, and new comp bands. The exit interview says one thing, but the real reason often lives somewhere else entirely.
Your employees aren’t just leaving for more money. They’re leaving because their life outside of work isn’t stable.
Rising rent, stalled savings, and a homeownership goal that keeps slipping further out of reach. This is the quiet financial pressure pushing your best people toward the next offer. And every time it works, you pay the price.
Replacing a single employee can cost 1.5x to 2x their annual salary once you factor in recruiting, onboarding, lost productivity, and the ripple effect on their team.
What turnover really costs
- Recruiting & sourcing fees15–25%
- Onboarding & ramp time3–6 mo
- Lost productivity20–30%
- Team morale impactHigh
1.5–2x Salary
Total replacement cost per employee
Renters Walk. Homeowners Stay.
We’ve studied workforce data across thousands of employees and the pattern is clear: the moment someone buys a home, they stop browsing job boards.
A mortgage payment is a commitment to a city. Often, that’s a commitment to your company too.
Renters at the average company stay 2.3 years. Homeowners stay 6.9 years. Same talent, same role, same comp band, but triple the tenure.
Every employee you help into a home is one less seat you have to refill, one less ramp curve to absorb, and one more advocate building your culture.
Average Employee Tenure
3x
Longer tenure for homeowners
A Clear Path to Keeping Your People.
No new HR systems. No multi-vendor mess. Just four steps from where you are today to a workforce that’s measurably more rooted.
Pull Your Retention Report
We analyze the tenure gap between renters and homeowners inside your own workforce, then surface the dollars on the table.
Roll Out a Branded Platform
Your employees get their own homebuying hub. Co-branded, white-glove, and ready in weeks, not quarters.
Move Employees Forward
Education, coaching, rewards, and an all-in-one homebuying team that keeps every employee progressing, not stalling.
Watch Tenure Climb
Track engagement, homeownership progress, and retention impact across your workforce, with reports your CFO will love.
When Employees Plant Roots, Companies Grow Stronger.
Stable employees show up differently. They mentor. They stay through tough quarters. They invite their friends to apply. They stop quietly browsing LinkedIn at 11 p.m.
You stop replacing seats and start building a team.
Longer tenure for homeowners
Wealthier than renters
Salary saved per retained employee
Done-for-you implementation
Start With the Foundation. Layer In More When Ready.
Every CityWorth partnership starts with Base Retention. Add deeper financial layers when you’re ready to move recruiting dollars into keeping the team you already have.
Base Retention Program
The foundation every CityWorth partnership starts with. Give your people the tools, guidance, and savings to actually move toward homeownership, not just dream about it.
For companies ready to move part of their recruiting budget into retention. Layer these on top of Base for deeper impact.
Premium Retention
Down payment assistance available for every qualifying full-time employee. Turn homeownership from a goal into a perk they tell their friends about.
Executive Retention
Targeted down payment assistance for leadership and hard-to-replace talent. Replace the bonus that walks with a home that stays.
Stop Backfilling Open Seats. Start Building Roots.
Pull your free retention report and see exactly how much housing is costing your company, and how much you’d save by helping your team buy a home instead.